01
The Price Answer
- One page and a desk card
- Anyone who quotes
We help owner-run businesses get paid for being good.
At Old Growth Company, we interview your customers, including the ones who left, so your people can explain why your price is worth paying.
Run one number before we talk.
- discount tax
1. what you pay each year when your people cut price to match a cheaper quote.
It's what you give away each year, and that's before counting the jobs you lost outright.
Nobody sends you a bill for it, so nobody stops paying it.
Discount tax calculator
12
Six weeks from now, your price holds when you're not in the room.
Your estimator
- Hears a lower number, reaches for “quality,” and discounts.
- Names what the cheaper quote leaves out, in your customers' words, and holds the number.
Your quote
- Reads like the other guy's, so the buyer compares totals.
- Shows a buyer what the difference pays for, with nobody from your company in the room.
02
The New Quote
- Your proposal, rebuilt in your own tool
- Your estimators
You
- Guess why customers leave, and defend the price yourself.
- Name the reasons customers leave and come back, with the answer written down.
03
The Customer Record
- Five to eight recorded customer interviews
- You, and whoever runs the company next
“We kept getting compared to guys with a few mowers and a trailer.
Now customers see the difference before we ever send a price.”
We ask the people you can't.
Customers who left won't tell you why. Your estimators won't tell you when they discount.
We don't work for you, so both talk to us.
In six weeks, we interview you, your longest-tenured people, and six to eight of your customers: some who stayed, some who left, some who came back. From those interviews, we develop the language your estimators will use when a buyer compares you to another quote, and we rebuild your proposal assets around it. Your people test both on live bids before we hand anything over.
You keep all of it in one printed book: the interviews, the Price Answer, and the New Quote.
We've spent years inside businesses like yours.
Old Growth works with owner-run companies that have been around long enough to get good: contractors and trades, machine shops, printers, distributors. These are businesses where the buyer holds up your number next to someone else's before making a decision.
For years, we've heard a version of the same thing: the owner can say exactly why his company is worth more, but almost nobody else in the building can, and no one has ever asked a customer.
Every engagement runs the same way:
- a fixed scope
- a fixed six-week term
- the same interview method from business to business
We capture the truth from your team and customers, and then we rebuild your quote language, based on what we've learned your customers need to hear to say yes. Then, your people test the result on live bids before we commit to a direction.
Start with 30 minutes.
We'll talk through the last few bids you lost and what the customer said. By the end of the call, you'll know whether the Price Study fits your company. If it doesn't, we'll say so.
- 30 min
- Phone call
- Your average discount, and how many quotes a month turn into a price conversation
- Nashville, TN